In the modern world, most items sold in physical marketplaces also have an online presence. Even though you can target a bigger audience than before, creating a unique product identity online is difficult, especially when your customers cannot touch, feel, or see it physically. 

So, how you design your product pages greatly influences buyers' behavior. Your business often struggles with converting product views to actual purchases. 

If your product page is not optimized correctly, potential customers will not convert, and visitors will leave without purchasing, regardless of whether you have a great deal on offer. 

This blog explains why your product page may not convert and gives actionable steps to improve your sales figures.

Poor Product Descriptions

The online scene is very competitive, and the order of the day is to have clear and magnetic product descriptions. In many cases, business owners fall prey to the habit of providing too little or too much in the context of product descriptions. 

A sparse description will make potential buyers unsure of what they are ordering, while too many details will be overwhelming. If your product descriptions are vague and unclear, you will lose out on customers who prefer product clarity and simplicity. 

To solve this problem, you need to design clear and engaging product descriptions, and companies like OrderEm can help you do that with dedicated content management tools.

Instead of just listing your products, explain how they will benefit the customer. Key product details must be easily digestible. Bullet points, short paragraphs, and SEO-friendly product descriptions will go a long way toward improving your conversion rate.

Lack of Trust among Customers

Visitors might be hesitant to purchase if your product page lacks trust signals. The online marketplace is a vast space, and customers have many options. 

So, how do you build trust among your customers? You can do this through customer reviews, encouraging them to rate your product, and adding unboxing videos to tell your customers exactly what they will get. 

Your product page should show past customer reviews and include a field for customers to leave a review. If other buyers leave good, genuine reviews, a casual visitor might purchase your product.

When you build websites with OrderEm, we ensure that customer testimonials and comparisons are prominent so that customers will choose your product over similar products. 

In addition, you must prominently display your refund and return policies on the product page. Guarantees like free returns and money-back policies need to stand out. This will reassure the buyer that they have protection if the product does not meet their expectations. You can also display awards and certifications your business has won on the product page to build trust further.

Low-Quality Product Images

Customers who shop online rely heavily on images to convince themselves to purchase. The customer’s inability to touch and feel the product means the photos must do all the work. If your product page has low-quality images and does not capture the item from all angles, it will discourage them and make them unsure of what they are ordering. 

You might also consider adding images of how the product looks when used, such as in your fridge, kitchen shelf, or the kitchen garden.

To overcome this, you need to use high-quality and attractive images in your product descriptions. Ensure your images are high-resolution, captured in the right light, and sharp around the edges. Grainy and poorly lit photos will discourage potential customers. 

You might also include videos of people consuming the product. Videos let potential customer imagine their use case against the product and are a powerful medium of persuasion.

Purposeless Call-to-action (CTA)

A call to action has to be extremely clear and persuasive to convert a visitor into a customer. You should highlight the “Add to cart” or “Buy now”  buttons to encourage a visitor to take immediate action.

These should be very visible, easy to locate, and self-explanatory. If they are comparatively small or blend into the background, you might lose a potential buyer.

Moreover, the text you use in your CTA has to be clear, strong, and persuasive. Examples are “ Get your order today,” “ Add to cart,” or “Order now.” Vague and unclear words like “Like the product” or “Made the decision” might confuse the visitor. 

The CTA buttons have to be strategically placed on the product page. Make sure they are highly accessible to the visitor even when he is scrolling up and down the page. You might consider two CTA buttons at the top and bottom so that the visitor can purchase with minimum effort when navigating through the page. 

Contrasting and bold colors will make the CTA buttons stand out from the rest of the text and images. Avoid dull colors that easily blend into the background.

Improper Mobile Optimization and Slow Loading

Customers ordering food online expect a seamless and swift experience, so they rarely go up to their laptops and prefer using a mobile device. 

The percentage of customers using mobile devices is huge, and this aspect of mobile optimization cannot be ignored. 

In our times, customer attention is fickle and short-term, ranging in seconds. If the product page takes a long time to load and appear on the screen,  the visitor will likely abandon your website and search for a similar product on another website. 

To solve this issue, ensure your product pages are highly responsive (optimized well for all devices). OrderEm can help you create a budget-friendly custom mobile app for your business to increase sales.

People should be able to seamlessly navigate the product page, review the product descriptions, and click on CTA buttons on mobile without hunting for these sections or experiencing undue lags.

To reduce page load time, images must be compressed, unnecessary scripts reduced, and website backend coding cleaned up. Fast loading will improve the user experience.

Conclusion

Attention to these aspects will help you improve your product page, increase conversion rates, and turn a random visitor into a loyal customer. 

When you refine your product descriptions, establish trust with your customers, provide high-quality images and videos, optimize your CTAs, and ensure easy mobile optimization with fast page loading, you will successfully create a positive experience for your customers, who will want to make repeat purchases.

As a result, your business will stand out in a competitive market, and you will be able to build a satisfied and loyal customer base.