Retail is no longer limited to offline stores. With the rising customer demand for online shopping, more and more businesses are joining the e-commerce wagon. Online retailers need a solid platform to showcase and sell their products and services and drive online sales.
Whether you own a small business or plan to launch your startup, a website is indispensable.
Contrary to this, market studies reveal that barely a few small businesses have their company website. This could be because some retailers think that developing an exclusive site would be expensive and an online portal may not be profitable for their business.
However, an online website can benefit your business. OrderEm offers tools and services to build a custom website and ease business operations.
A simple social media page or two may offer less visibility than a full-fledged website. This blog will discuss why your e-commerce brand needs a website and its advantages.
Cons Of Not Having A Website
Before we discuss the pros of creating a website for your business, let’s consider the disadvantages of not having one for your e-commerce.
Lesser Chance Of Brand Recognition
A website is accessible to your target audience 24/7. Your customers can visit your e-commerce site from anywhere, anytime. This increases your market visibility and the likelihood of people using more of your services. Unlike offline retail, customers will get to know your brand more efficiently and effectively via your dedicated site. Not creating that space for your customers could limit the credibility of your business.
Challenge of Attracting New Customers Or Retaining Existing Ones
New customers increase your business's potential for profits. Marketing or selling via other platforms could limit your ability to attract new customers quickly. With a website, your customers know where to find all information about products and services your business offers online. This makes an e-commerce website one of the most effective marketing tools.
Returning customers can generate more sales than new ones. Loyalty can be a valuable tool to beckon your customers to your site. With a company website for your e-commerce and a full-fledged loyalty program with the help of OrderEm, you can build a one-to-one connection with your customers on a common platform. Here, you can offer extra promotions or initiate customer feedback or reviews, all adding weight to your business offerings and reputation.
Why Does Your Business Need A Website?
A comprehensive website is pivotal in attracting new customers, generating credibility for your brand, and fostering revenue and overall growth for your business. If you have an optimized website for your e-commerce, it can provide a score of benefits. Here’s why.
Enhances Visibility
With a website, you establish a space for your business online that is unique to your products and services. Consumers today seek products and services and look for additional information, customer reviews, testimonials, etc., before spending money.
Most customers trust online reviews from buyers. Reviews add to the credibility of the company and its products. The unavailability of online customer reviews can compel customers to question the brand’s credibility. While ensuring a website, cross-check if you are listed on popular search engines such as Google, Microsoft, Bing, Yahoo, Yelp, etc.
Creating a website ensures a trustworthy space for potential customers. Moreover, it increases your online presence and visibility, enabling them to learn more about your offerings. This positively impacts brand awareness and your brand's reach.
Creates an Impression
Your e-commerce products and services can be showcased across different platforms, including social media. However, this could appear scattered to many customers seeking consolidated information about a particular product.
A unified website stands out like the face of your e-commerce store, becoming the first point of interaction for new customers. A well-designed site with an intuitive interface can leave a positive impression on your target audience, affirming trustworthiness. Customers who have a seamless experience and are confident about buying from your brand will likely return and popularize your products or services.
Highlighting Features of Your Products And Services
While you can have a catalog of your offerings at different sites, an exclusive website makes a one-stop destination for customers to view products in high resolution, check descriptions, and seamlessly interact with your team for any specific queries before purchase.
Facilitates Lead Generation and Fosters A Competitive Edge
Developing an optimized website can help you better connect with prospective customers. It can be through contact and query forms, subscription options, and call-to-action buttons, creating an array of opportunities to convert potential leads into actual buyers.
Your website can become a reliable spot for implementing various lead-generation strategies. For instance, you can have a section on blogs on your website that can attract buyers, and for that, you can use content management services from OrderEm.
No one pays attention to redundant sites. A well-designed, user-friendly, and up-to-date website can offer you an edge over your competitors.
Helps You Gain The Trust Of Customers
Your website can offer support and convenience for customers as they can access detailed information about your products and services. Enabling a live chat facility or adding other customer assistance features on your site can enhance the overall customer experience. Moreover, ensuring a responsive site compatible with mobile devices or a custom app can cater to a larger audience.
Most people shop online using smartphones or tablets. An optimized website can conveniently adapt to different devices and screen sizes, ensuring a consistent customer experience.
Provides Valuable Data And Insights
Data collected by your website can help you better understand your audience. With a website, you can harvest data that explores your target customer. It can help you gauge your user behavior more and track site traffic and rate of conversion. It can help strategize for your business, as you can learn how to generate and engage traffic to boost sales.
Now that we’ve discussed the advantages of developing a website for your brand, here’s how you can get started.
How OrderEm Can You Establish A Site For Your E-Commerce Brand?
Creating a custom website can give your online retail business a fresh outlook. In addition to popularising your products and services via multiple channels such as online shops, Facebook, or Instagram, it can help you earn profits for your business and simultaneously cater to your customers' needs.
If you are scouting for a dependable online ordering system to help you build your retail business online, you can’t miss OrderEm.
OrderEm can enable you to launch your online retail business and enjoy the perks of hosting your website. From managing orders to updating inventory, facilitating safe payments, and improving customer satisfaction, OrderEm can take care of everything. You can launch and grow a profitable business online for selling anything from clothes, furniture, and food to digital products and more.
OrderEm provides a simple way to build your personalized site. You can check out their templates to create and publish a website facilitating online ordering for most business types. Launching your website with OrderEm requires coding knowledge, which eats into your precious business hours. While the ready-to-use templates are handy, you can create customized website designs, add features as needed, and set up navigation to improve online sales.
The POS software from OrderEm can unify your sales and help track inventory. So, you can manage orders across all your business platforms, including retail, e-commerce websites, and custom apps.
Concluding Thoughts
A website is an investment for your business. It can increase revenue and steer your business towards global recognition, providing a competitive edge in the ever-growing digital marketplace.
It helps enhance visibility and credibility while assuring customer engagement. So consider getting one, as it is a cost-effective marketing tool and a profitable decision-making tool for your business's long-term success.