Finding a hidden gem of a restaurant is thrilling—until it becomes too popular. While initial success is great, sudden fame from awards or social media can create problems.

Research by Daniel Sands from University College London shows that Michelin-starred restaurants often close faster due to increased pressures. As demand grows, costs rise too—higher rents, supplier prices, and customer expectations challenge the very success that once helped them thrive.

While crowded seats are better than empty ones, restaurants must navigate rapid changes carefully. Ultimately, many closures stem from underlying issues, not just the challenges of newfound fame.

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